In the domestic market, the Company sells its products under the EXIDE, SF, SONIC and Standard Furukawa Brands. 'EXIDE' and 'SF' are its flagship brands. In the international market the products are sold mainly under DYNEX, INDEX & SONIC brands. The Company supplies batteries to almost all the car and two-wheeler manufacturers in the country.
The Company has a distribution network comprising over 4000 dealer outlets. These outlets are supported by 4 regional offices and 28 branch offices. The Company also exports batteries to the Middle East, Japan and CIS countries.
The Company has a market share of 72% of Automotive OEM and 70% of Organized Retail. The Company also manufactures submarine batteries.